Natural Grocers 4+

This is basically just a place to see your reward account, past purchases, and a ton of lists about why Natural Grocer is “better”. There is nothing truly useful in the app except maybe the coupons, but you can pick them up in a booklet by the door. I saw multiple signs saying to check out the mobile app exclusive coupons, so I downloaded it and…there are none. If you spent half as much time adding actual products as you did adding reasons why you think you’re better than other stores (who have offered item search, among other things, since before Covid…), you could have an actual functioning app. Instead they redirect you to Instacart, which isn’t available where I am. So they outsourced putting their items in an app and instead made this useless thing. It would be better to not offer an app at all than to offer it so poorly. Esp with how much you advertise it in store.

First, THANK YOU for finally making this app. It is already leaps and bounds ahead of the website but to be fair, that’s not saying much.
It’s still not very user friendly to access rewards. It should be a big bold navigation icon straight to rewards since that’s what most people are going to use the app for.
Also, there should really be a “clip all” button. It took me several minutes to load all of my coupons in.
Lastly, the side menu doesn’t make sense from an end users perspective. Having the about us section at the top isn’t good design. Put the features and navigation at the top that will be used the most, I.e rewards, coupons, upcoming promotions, etc.
There’s a lot that y’all could do to make this a stellar user experience and it wouldn’t take too much. The bones are there and that’s the hard part.

Your business really needs to find a way to make an online ordering and pickup service. And to get with the current times of competitors with your app that currently exists. It is not up to todays standards and I don’t really see the point of having one at all in this case. It’s a widespread chain so it would be worth the time to do so, and the investment, and the return. However, the way it is right now is honestly close to pointless I’m sorry. I haven’t found any reason or interest in looking into it much more after seeing its minimal uses.